Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how Wholly Pointless ("we," "us," or "our") collects, uses, and protects your information when you visit whollypointless.co.uk (the "Website"). We are committed to protecting your privacy and ensuring you have a positive experience on our site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily provide it (e.g., name, email address, contact details via contact forms)
- IP Address: Automatically collected when you visit our Website
- Cookies: Small data files stored on your device (see Cookie Policy below)
- Usage Data: Information about how you interact with our Website, including pages visited, time spent, referral sources, and device type
How We Use Information
We use collected information for the following purposes:
- Analytics and site performance monitoring
- Affiliate tracking and commission attribution
- Improving Website functionality and user experience
- Responding to your enquiries
- Compliance with legal obligations
- Marketing and promotional communications (with your consent)
Cookie Policy
Our Website uses cookies to enhance your experience. Cookies are small text files stored on your device that help us remember your preferences and track usage patterns.
Types of Cookies Used:
- Essential Cookies: Required for Website functionality
- Analytics Cookies: Help us understand how visitors use our Website (e.g., Google Analytics)
- Affiliate Tracking Cookies: Track referrals to third-party casino operators for commission purposes
- Marketing Cookies: Used to deliver targeted content and advertisements
Managing Cookies: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Website functionality.
Third-Party Links
Our Website contains links to third-party casino operators and affiliate partners. We are not responsible for the privacy practices or content of external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in transactions.
When you click on casino links, you leave our Website and are governed by the privacy policies of those operators, not this policy.
Your Rights
Under UK law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data we hold
- Right to Rectification: Request correction of inaccurate information
- Right to Erasure: Request deletion of your personal data (subject to legal obligations)
- Right to Restrict Processing: Request limitations on how we use your data
- Right to Data Portability: Request your data in a portable format
- Right to Object: Object to marketing communications or certain processing activities
To exercise any of these rights, please contact us using the details in the Contact Us section below.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Analytics and usage data are typically retained for up to 24 months. Affiliate tracking data is retained for the duration necessary to process commissions. You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us at:
Email: [email protected]
We will respond to your request within 30 days or as required by UK data protection law.
Note: Gambling can be addictive. If you or someone you know has a gambling problem, please visit GambleAware.co.uk or contact the National Problem Gambling Clinic.